The Knot has joined forces with lifestyle and beauty brand philosophy on an exciting new partnership. The result of this unique collaboration is a multiplatform, integrated marketing campaign surrounding the launch of philosophy’s first co-branded product made exclusively for The Knot. Entitled “tying The Knot,” this just-for-brides gift set was created to pamper the bride-to-be so she looks as beautiful as she feels on her special day.
The “tying The Knot” gift set is now available for purchase on TheKnot.com (TheKnot.com/philosophy) and philosophy.com. The special set features an inspiring message for the bride, along with a philosophy created exclusively for The Knot: You must love yourself before you can love another.
Retailing for $100, “tying The Knot” includes nine essential bridal beauty products, including purity one-step facial cleanser; amazing grace firming body emulsion, bath gel, and spray fragrance to help her feel amazingly clean and beautifully feminine; and kiss me exfoliating lip scrub for soft, smooth, kissable lips.
Additional philosophy products in the gift set are:
- hope in a jar moisturizer
- microdelivery peel pads
- kiss me clear lip balm -- SPF 20
- eye hope deluxe sample
The Knot and philosophy announce the Wedding Day Hope Sweepstakes. The Knot invites brides to share their hopes and dreams for their big day. These personal and authentic messages will be posted anonymously on the site’s user-generated bulletin board for everyone to see. The notes offer an outlet for brides to share their inner thoughts and feelings which every bride can relate to. Brides who share their hopes are automatically entered to win the grand prize of a luxury honeymoon worth over $10,000, courtesy of Viceroy Anguilla Resort & Residences. Other prizes include a wedding day makeover for one lucky bride and her bridesmaids, courtesy of philosophy beauty expert and makeup artist John Trau, as well as “tying The Knot” gift sets.
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